FAQ – Frequently asked questions

In tourism today, supply is greater than demand. Anyone can travel anywhere at any time and at low cost. The question is, where is it worth going on vacation? In order to stand out, destinations need to develop a clear image of themselves. The Montafon has recognized this and started a brand strategy process. In future, the valley should be desirable for guests and play a relevant role on the market.

Brand is often understood to be just the interplay of logo, colors and images - in reality, it is much more. A strong brand leads to greater loyalty, recommendations and a premium price. As a central control lever, it helps the destination to achieve its goals.

A brand defines who we are, where we want to go and sets us apart from other destinations. It creates a uniform understanding so that everyone thinks and acts in line with the brand. Marketing helps us to communicate our services to the outside world and gain recognition.

Yes, South Tyrol, for example, has developed into a region of pleasure since a brand strategy process, Serfaus-Fiss-Ladis stands for a family region, Lech-Zürs for luxury.

The brand strategy process involved the mayors of all tourism communities, representatives of all mountain railroads, the Montafon stand, the tourism advisory board as representatives of the Montafon hosts, Vorarlberg Tourism and Montafon Tourism. In the meantime, the brand ambassadors have joined in and of course we would be delighted if every Montafon resident took part.

The one-word value expresses in a single word what the brand wants to stand for. For us, it is the word "personal". We have to live and breathe this word in everything we do.

It's not about what others can do, but about how we convey the personal and how we occupy the topic. In the Montafon, we have the best conditions for selling relationships and making everything personal. In future, the topic of "personal" in the Alps will be directly linked to the Montafon.

The brand core values are the character traits of the brand - comparable to human DNA. They are based on the existing top performance in the Montafon and form the basis for the brand strategy.

Brand ambassadors help shape the brand and help to spread and anchor the brand strategy in the Montafon. They exemplify the brand and are the point of contact for everyone.

It is important for us to know who we are, where we come from, what we stand for and where we want to go. It takes time to find this out, but this is the only way we can set ourselves apart from the average and gain a sustainable competitive advantage over the masses. In the long term, a brand helps us to sell ourselves not on price, but on value.

Anyone who identifies with the brand strategy is welcome to join in. There are regular Montafon ambassador training courses where you can learn everything you need to know about the brand. If you are interested, you can contact Montafon Tourismus at any time.

The positioning shows where we want to develop and conveys a clear picture of our unique top performance. Our positioning differentiates us from the competition and is future-proof, as it not only increases our brand awareness, but above all our desirability. We have a unique nature. Why isn't that our No. 1 positioning? Almost every destination claims to have a unique nature. For outsiders, however, this is only rarely recognizable. The Montafon is not an artificial tourist region, but a natural living environment. Guests come into contact with the locals all year round. This means that the link between the mountains and the living environment is automatic.

Just because you know a brand does not mean that you are prepared to buy a brand. Before we invest in awareness, we strengthen our appeal and increase the recommendation rate. We therefore need to invest more in our services.

A promise is made in an advertising campaign. If this is not kept on site, guests are disappointed. So that we can inspire, we don't just advertise, we live the Montafon brand authentically where we are in contact with the guest.