The Montafon brand
Our tourism mission statement
Our tourism mission statement is the compass for our future. It defines the values and goals that characterize the Montafon as an authentic vacation destination and promotes sustainable tourism development. It focuses on the needs of both our guests and the local community. It forms the framework for our marketing activities and ensures the continuous development of the Montafon in its diversity and originality.
Our DNA
We asked ourselves where we come from and which characteristics best describe a typical Montafon resident. The result is five core brand values. Every Montafon resident can recognize themselves in them and our guests also perceive us in this way. And we want it to stay that way. Because this is our DNA that defines us - now and in the future.
Steeped in history
The cultural history of the Montafon spans numerous eras. The traces of this development - from mining to settlement - are still omnipresent today and can be experienced by everyone in agriculture, energy production, transport routes, architecture and tourism.
Unconventional
The people of Montafon are proud of their regional products, their own architectural style and their customs and traditions, which have been practiced for centuries and have been passed down from generation to generation to this day.
Efficient
The local population has always worked hard to ensure that nature is made accessible to the people of the Montafon through a comprehensive infrastructure, so that it can be experienced in all its facets.
Rural
The three-stage farming with maize fields, the breeding of Montafon brown cattle and stone sheep as well as the annual Alpine cattle drive bear witness to the active cultivation of the Alps in a still intact cultural landscape.
Pioneering
With progressive ideas, courageous decisions and pioneering projects for the development of the mountain world, the foundations for summer and winter tourism were laid early on in the Montafon, which still characterize the development of the region today.
Our mission for the Montafon
In the Montafon, we strive for high-quality, year-round tourism. To achieve this goal, we focus on ecologically, economically and socially sustainable development, regionality and genuine hospitality. With special and authentic Vorarlberg-style experiences, our manufactories want to achieve the good life for the entire living space and its inhabitants with excellent expertise and fair cooperation.
What does that mean exactly?
High-quality, year-round residential tourism...
... in the Montafon means that the region provides high-quality tourist offers all year round. This includes first-class services, accommodation and experiences that highlight the unique cultural and natural features of the region. The aim is to offer visitors an exceptional and sustainable experience in every season, taking into account both the needs of the guests and the protection of the local environment and community.
ecologically, economically and socially sustainable development...
... means that the Montafon pays attention to environmental protection, economic sustainability and social justice in its tourism offers and projects. It is about using resources sparingly, strengthening the local economy and promoting the well-being of the community in order to achieve long-term positive effects for the region and its inhabitants.
Regionality...
... in the context of sustainable development in the Montafon means valuing and promoting local resources, products, traditions and the community. It is about preserving the unique cultural and natural heritage of the region and integrating it into the tourism offer to create authentic experiences that convey the true essence of the Montafon to visitors while supporting the local economy.
Genuine hospitality...
... in the Montafon refers to the sincere and warm manner in which guests are welcomed and treated. It is reflected in the open, warm and caring interaction between hosts and visitors, which goes far beyond the usual level of service and gives guests a sense of belonging and appreciation.
Special and authentic experiences the Vorarlberg way...
... mean that the tourist offers in the Montafon are strongly rooted in the local culture and nature. They offer guests unique experiences that are typical of the region, such as traditional craftsmanship, local cuisine and exploring the natural beauty of the Montafon. These experiences are genuine because they are based on real traditions and are offered by people who are deeply connected to their homeland.
Manufacturers with excellent expertise and fair cooperation...
... in the Montafon refers to smaller, often family-run businesses that offer high-quality products or services with great expertise and craftsmanship. These businesses work closely and fairly with other local providers to create authentic and unique experiences for visitors that reflect the culture and traditions of the region.
The good life for the entire living space and its inhabitants...
... in the Montafon means creating a high quality of life for everyone who lives there or visits the region. It is about promoting an environment in which people and nature are in harmony and where community, culture and the local economy are supported in a sustainable way.
Overarching strategies
The new marketing strategy for Montafon Tourism is based on forward-looking concepts and initiatives that are already established at national and regional level and pursue a sustainable, innovative approach in the tourism sector. These overarching strategies form the basis for the orientation and specific measures that are anchored in the Montafon's marketing strategy.
- Plan T
The "Plan T - Master Plan for Tourism" places sustainability at the heart of Austrian tourism policy. It was drawn up with experts and contains concrete measures for sustainable development that takes guests, entrepreneurs, locals and the environment into account in equal measure. - Tourism Strategy 2030 Vorarlberg
This strategy promotes sustainable, authentic tourism that combines hospitality, regionality and environmental protection. It strengthens competition and value creation and was developed in cooperation with various stakeholders. - AUSTRIA ADVERTISING
The "Holidays in Austria" brand positions us as a vacation destination that is inspiring and offers sustainable recreation. At the same time, the brand brings innovation to the fore. austriatourism.com
Our target group - our future focus milieu
Montafon Tourism focuses on overnight guests in all marketing measures and also includes locals as part of its habitat management. Day visitors are primarily addressed by the mountain railroads.
Our overnight guests from the POSTMATERIAL MILIEU
The post-material milieu represents a cosmopolitan, critical and ecologically aware attitude. As culturally affine and responsible cosmopolitans, they strive for self-realization, sustainability and are committed to global justice and diversity. Traditional advertising and social media platforms are largely irrelevant to them. They also have financial purchasing power and, as informed decision-makers, value well-founded content and authentic experiences, which the Montafon offers in all its diversity. Montafon Tourism focuses on overnight guests and also includes locals as part of its habitat management. Day visitors are primarily addressed by the mountain railroads.
Our day guests and locals from the ADAPTIVE-PRAGMATIC MILieu
The adaptive-pragmatic milieu, the modern and cosmopolitan middle of society, is characterized by a determined, down-to-earth and flexible nature. They are open to new experiences and strive for a balance between a thirst for adventure and the need for security. They see success as the result of hard work and the ability to adapt. Their affinity for advertising, active use of social media and pronounced price awareness underline their contemporary and pragmatic way of life.
Our brand rules
How do you bring the Montafon brand to life? We have defined five brand rules that anyone can use to easily check whether the offers, products and events correspond to the Montafon brand. The brand rules help to create a consistent and recognizable brand experience. They ensure that all offers and experiences in the Montafon reflect the same values and the uniform image of the region. This strengthens the Montafon brand, attracts the right guests in a targeted manner and increases customer satisfaction and loyalty.
- My Montafon rule:
The Montafon relies on individual offers. All of them are linked to people and thus create a deliberate, uncomplicated closeness. Is a personal experience made possible? - Relationship rule:
Is a relationship established? - Interlocking rule:
The mountains are part of the living world and life is part of the mountain world. The guest senses this interlocking. Is my product part of the mountain and living world? - Stylistic rule:
Is the brand clearly recognizable as the sender? - Access rule:
Is access made easy or are there barriers?
It is best to consider each individual point of contact with your guests and ask yourself these questions. To what extent does your offer already meet the requirements at this point? What can you do even better?
Our target markets
- GERMANY: Hesse, North Rhine-Westphalia, Hamburg, Berlin, Bavaria, Baden-Württemberg, Rhineland-Palatinate and Saxony
- SWITZERLAND: German-speaking Switzerland
- BENELUX: Belgium, the Netherlands and Luxembourg
- FRANCE: in the Alsace region, with interested hosts
Our product lines
Montafon Tourismus deliberately focuses on hiking and skiing - activities that are deeply rooted in the region and perfectly suited to the target group. The mountain landscape offers sporting challenges as well as enjoyable nature experiences. Hiking in summer and skiing in winter are an expression of living tradition and enable authentic encounters away from mass tourism. This core offer is supplemented by selected complementary products.
Montafon village profiles
An individual village profile helps each municipality in the Montafon to clearly define and communicate its unique strengths and authentic identity. By consistently focusing on this profile, coherent experiences are created that meet the expectations of guests and are remembered for a long time. At the same time, the differentiation of the villages ensures a diverse overall offer in the Montafon that covers a wide range of interests and needs.
- ST. ANTON IM MONTAFON Gypsum mining
- BARTHOLOMÄBERG Sunny balcony Cradle of the Montafon Winter hiking paradise
- VANDANS Building culture in the Montafon Torrents
- SCHRUNS Sports arena Culture and art Marketplace
- TSCHAGGUNS Sports arena Three-stage agriculture Water
- SILBERTAL Legendary world of mining Verwall European nature reserve
- ST. GALLENKIRCH -GORTIPOHL Originality Active center
- GARGELLEN Window to you
- GASCHURN - PARTENEN Silvretta Energy European nature reserve Wiegensee
Montafon mountain railway profiles
Similar to the different village profiles, different cable car profiles are necessary to specifically highlight the diversity of the mountain worlds in the Montafon and to offer guests a targeted and coherent experience. Each mountain railroad opens up unique terrain with individual focal points - whether as a family mountain, a place of enjoyment or an alpine adventure area. Clear profiles allow the strengths of each region to be optimally utilized and communicated. This makes it easier for guests to find the offer that suits their interests and experience the Montafon mountains in all their diversity.
- KRISTBERGBAHN Pleasure mountain (summer/winter)
- GARGELLNER MOUNTAIN RAILWAYS Borderline experience (summer) // SnowReich (winter)
- GSL GOLM SILVRETTA LÜNERSEE
ERLEBNISBERG GOLM Family mountain (summer/winter)
SILVRETTA-BIELERHÖHE Insight into the high mountains (summer) // Base camp (winter)
LÜNERSEE Turquoise pearl of the Alps (summer) - SILVRETTA MONTAFON
HOCHJOCH Adventure mountain (summer) // Winter sports arena (winter)
HOCHALPILA/GRASJOCH Summit experience (summer) // Freestyle area (winter)
NOVA Alp(en)world (summer) // Entertainment (winter)
